Design Philadelphia 2010: Driven Design

A celebration of the classic car – an emblem of individualism, personal expression and the symbol of the twentieth century. A look at the automobile as an industrial design object, focusing on evolutionary changes of key models and types.


Driven Design was a historical automotive design exhibition curated by Minima for Design Philadelphia in 2011. Each car selected is a rolling sculpture, mostly designed by the great Italian design houses like Pininfarina, Bertone, Ital design, and designers like Giugiaro, Gandini, but including notable in-house styling by the major manufacturers as well. One and only one good or great example of each car was exhibited.